Google: 90% of people use mutliple screens throughout the day | MinistryWebsites.Biz

Checkout my post at MinistryWebsites.biz about websites that automatically adjust to screen size and why this is important to your business or organization:

Google: 90% of people use mutliple screens throughout the day | MinistryWebsites.Biz

The Google Caffeine Index Goes Live

Last night, Google announced that its much-anticipated index upgrade is now complete.  The new update, nicknamed "caffeine" should be able to index new information as soon as it is found by the Google robots.   The following image shows how this index works differently than the previous one.

The old index took about two weeks to update the most important websites (bottom layer).  Other websites that were more static and less visited would take much longer to be updated in the Google index.  The caffeine index continuously adds fresh content, making new information searchable almost immediately.  Websites that constantly add fresh content stand to benefit from the new index.  For more information on the Google search engine works, check out the video clip on the Church Web Coach blog.

Other changes to Google search that have been implemented over past 7 months will affect how some websites appear on search result pages.   There are several new factors that impact the ranking of websites such as page load time and the use of long-tail keywords.  Webmasters should have an SEO checkup and update their search marketing strategy in order make sure that they are not adversely affected by these changes.

SunTrust Bank Commercial

I saw this commercial on tv and was reminded of how marketing has changed. Slick is out and authentic is in. Something else that is out is ego marketing. Check this out....

This is a great time to start a new business

Starting a business during an economic downturn is not a bad idea. Checkout this video from entrepreneur.com...

Keep your cool and don't blame your customers

When you are facing hard times, it is easy to project that onto your customers. When you are getting hit with higher expenses, do you start looking at your customers as liabilities? If you do then, you will feel the need to punish the customers so that they feel your pain too. You may find yourself thinking that it isn't worth it to keep offering the same level of service when you are getting a diminishing return.

Let me encourage you to keep your cool at this point. If your business is taking a downturn and you have fewer customers, then you have more time to serve the customers that you have retained. Massage your clients - don't punch them in the gut.

I was hit hard by Delta airlines a couple of weeks ago. They let me know loud and clear that they are hurting and that I should hurt too. I got a double punch to the gut in the form of extra fees totaling $175 (one way) when I had to check three bags instead of one. They clearly let me know that I was the cause of their high fuel costs and I was going to pay and pay big. Boy, I learned my lesson - Don't fly Delta when the chips are down - they take their frustration out on their customers. I tried explaining this to a customer service supervisor and he tried to win me over by arguing with me. I lost the argument and Delta lost a customer.

I'm flying Southwest from now on.

Free wifi and coffee

I am enjoying some good coffee, answering email and watching the Fox Business Channel. Where am I? I am at my local Honda dealership. Oh, did I mention that I am also getting my oil changed? I don't have to make an appointment to get in here - just drive up and they are more than happy to assist me. Sure it takes a little longer than a quick lube place, but it is less expensive and I can get some work accomplished while I am waiting. I am now a customer evangelist for Holler Honda in Orlando, Florida - good job guys.

There are more people drinking coffee here than in most coffee houses. Has anyone thought of opening a coffee house inside a car dealership?

Fireproof: Hot Viral Marketing

ABC News reports...

A film that was made for $500,000, relied more on word of mouth than television and print ads, and is headlined by an actor best known for a 1980s television show, opens at No. 4 in the country and rakes in $6.8 million in ticket sales.

The film is called Fireproof and as of today has taken in over $12.5 million (the ABC figure was from opening weekend). What is more impressive is that fireproof opened in only 839 theaters. The production company relied heavily on viral marketing to reach their target market.