That's Hot: Spanning Sync's Viral Effort

What if you offered to pay your current customers for every new customer that they refer to you? How about offering the new referral $5 off of your prd/svc? That is what Spanning Sync is doing. Check this out...

Let's say you've bought a one year Spanning Sync subscription for $25. If you refer just one friend during that year, you'll get $5 back—in effect saving you 20%. But if you refer five friends, you'll get $25 back—and your subscription becomes effectively free. Not only that, but your friends get $5 off their purchases, saving them money right away. And since they pay only $20 for their subscriptions, they could each effectively get Spanning Sync for free by referring only four of their other friends.

Chris Marsden used twitter to find a current Spanning Sync customer from his network of relationships so that he could get a $5 off offer code and help one of his friends make $5. After he joined, he sent the following twet to all of his peeps...

cruciformity If you have been thinking about Spanning Sync save $5 today with discount code 8HXR7N.

What Spanning Sync has done is a great example of how customer evangelists can be motivated to do something that they probably would have done already - tell their friends. However, by offering a small incentive, the evangelists have an incentive to follow through on their good intentions. A Similar approach is being used by the digital music store: RockviewMusic.com.