ABC News reports...
A film that was made for $500,000, relied more on word of mouth than television and print ads, and is headlined by an actor best known for a 1980s television show, opens at No. 4 in the country and rakes in $6.8 million in ticket sales.
The film is called
Fireproof and as of today has taken in over $12.5 million (the ABC figure was from opening weekend). What is more impressive is that fireproof opened in only 839 theaters. The production company relied heavily on viral marketing to reach their target market.
Posts
No comments:
Post a Comment